Combining Entertainment and Social Responsibility

Our mission is to establish Pink Seats in entertainment venues across the country to raise funds and awareness for breast cancer screenings and the importance of early detection.

Three Simple Steps

1. Establish Pink Seats

The Pink Seat Project partners with entertainment venues to place Pink Seats in the audience at various events.

2. Collect Proceeds of Ticket Sales

The normal ticket price for that seat is collected by The Pink Seat Project

3. Donate

The funds are then allocated to local breast cancer organizations


The Pink Seat Project was first conceived in 2012 by high school student Adam Lassman as a way to fight back at a disease that had impacted his family. What began as a simple community service project has evolved into an expanding non-profit organization.

The Pink Seat Project mainly works with breast cancer organizations that focus on early detection programs and increasing access to mammography screenings. The importance of early detection can sometimes be overshadowed by the push to find a cure. The best way to beat cancer today is discovering it early. Furthermore, when a cure is finally found, it will only be useful if women know they have breast cancer in the first place.

Many groups have supported the growth of The Pink Seat Project with their time and money including the Diller Teen Fellows, The Rashi School, Needham High School and Pi Sigma Epsilon business fraternity at the University of Michigan.

Get Involved

Know an entertainment venue that would like to get involved?
Have a local breast cancer organization you care about?
Simply want to join The Pink Seat Project team?

Use the contact page to reach out to The Pink Seat Project or email Founder and President, Adam Lassman, directly at adam@thepinkseatproject.com.